In their Element...
This web series follows the lives of William Blue College of Hospitality, and Blue Mountains International Hotel Management School alumni, telling their story, their journey, their inspiration, and what led them to feel right at home in their element. It was produced during my work as a videographer at Torrens University Australia with the fantastic hospitality team.
The series consists of 4 episodes, supported with blog content, social posts, Insta Stories and Facebook promotion. The entire production was shot over a few months, across coastal Victoria and metropolitan Sydney.
I was involved from concept phase, through to filming, editing, and delivery for all videos. My creative direction was trusted, taking the success of the previous series and developing it into something bigger and better. The campaign proved immensely successful on social media, and became a case study used across the wider marketing team within the company.
Emma Flick always dreamt of owning her own retreat. She combined her passion for hotels, yoga, health and counseling to create a unique luxury experience unlike anything else.
From a young age, Laurel dreamt of owning her own hotel. After gaining experience working in several hotels and resorts around Australia, Laurel decided to study a Bachelor in Tourism Management online to gain the academic and business skills she needed to start own her own business. Soon after graduating, Laurel purchased Athelstane House.
Scott Bear graduated from Blue Mountains International Hotel Management School (BMIHMS) in 2017 with a Bachelor of International Hotel and Resort Management. Upon graduating from BMHIMS, Scott was offered the Corporate Leadership Traineeship (CLT) with Park Hyatt, Sydney.
Cleo studied hospitality management at William Blue and graduated in 2017. Cleo studied part-time while working full-time as the Business Center Coordinator at Park Hyatt Sydney.